Give Birth to Your Gift
Where Are You
In the Product/Service Life Cycle?
Like Venus was born perfectly formed from the foaming sea, your idea can be born perfectly formed and ready to market. Product development really isn’t that hard, but sometimes it can be hard to know where to begin. And, at other times, you can get stuck. The Product Midwife helps you through the process from conceiving your unique product or service through marketing once its "born."
Conception
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Conceiving your product or service can be more than just an “aha!” moment. Often times, the initial conception is just a topic you want to cover for your target market. During this phase you take that initial idea and give it form. What will it look like? What will it do? How will your target market use it? Intimately tied to this process is your business plan. For what you will offer your target market often determines how you will deliver it — via the Internet, through direct mail order, or through retail outlets. You business model and your product or service are part of each other and must be addressed during the conception phase.
Products
Plan Your Business: Your Guide to Writing a Business and Marketing Plan that Propels You Toward Your Vision
Currently under development.
Will include:
- Audio interview with Maria Marsala about the one-page business plan
- Transcript of the interview
- Workbook going into more detail about the topics covered in the audio
- Worksheets to help you move through the process of creating your business and marketing plan
If you would like to be notified when Plan Your Business becomes available, complete this form:
Services
Conception Coaching
I offer two types of coaching programs: Coaching Only and a Coaching/Consulting Combination. With both types of program, I help you reach your goals through probing questions, advice based on my experience and research, and other coaching techniques. You do the work. However, with the combination program, I offer more hands-on services, including helping you do some of the work myself.
To see if we are a good match, I offer a free 30-minute “get to know you” session. To set your appointment, please complete the form below.
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