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How’s your niche? Are you in the right one? As you plan out your business for the New Year, you might want to take a good look at how your are defining your niche. Maybe that definition could use a little refurbishing. Here are some things you can do make this part of your success plan for 2009.

1. Have you defined your niche?
If you try to market to everyone, you’re gonna end up marketing to no one. Choose a target market. Focus in on it and you’ll see your business grow. I know it sounds counter intuitive, but it does work.

2. Have you defined your niche specifically enough?
You don’t want your niche to be too broad or too narrow. You want it to be narrow enough that you can communicate your message effectively to your chosen market, but not so narrow that there aren’t enough members of the group to be profitable.
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Why are informational products created?

That’s not a trick question. They are created to impart, share, pass on information.

But good information products do this quickly and easily for the product’s intended audience. So how do you create a good information product? What elements or qualities must your information product have to be considered of high quality?
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