Define Your Niche and Improve Your Bottom Line

Who is your target market?

Are Diamonds Really a Girl’s Best Friend?

I was watching Tuesday’s episode of the Craig Ferguson show on TiVo the other day and in answer to one of the Tweets/Emails he suggested someone buy his girlfriend a diamond. And this got me to remembering an incident I had when my Mom and I visited Maryland to check out what eventually became my [...]

What Does Your Target Market Want That Only You Can Help Them With?

www.homesweethomepagebook.com

Home Page Design: What Is the Purpose of Your Home Page?

www.homesweethomepagebook.com

Home Page Design – Know Your Website’s Target Market

Ask the Right Questions to Qualify Your Niche

Prune Your Business to Make it Grow

In my last two posts, I talked about fine tuning your ideal client profile for next year using who you like to serve and who you want to serve as criteria. Today, I’m going to talk about one more way that where you are today can help you plan for next year: your current catalog [...]

Focus in On Your Target Audience: Who Do You Like to Serve?

Who have you been serving in 2009? How has that been working for you?
If you were able to identify a specific market and remain excited about serving that market, great! You’ve found your niche and can move on to another area of your plan for 2010.
But, if you are feeling so-so about the clients [...]

Re-Furbish Your Niche

How’s your niche? Are you in the right one? As you plan out your business for the New Year, you might want to take a good look at how your are defining your niche. Maybe that definition could use a little refurbishing. Here are some things you can do make this part of your success [...]

The 3 Elements of a Top Quality Information Products

Why are informational products created?
That’s not a trick question. They are created to impart, share, pass on information.
But good information products do this quickly and easily for the product’s intended audience. So how do you create a good information product? What elements or qualities must your information product have to be considered of high quality?