5 Ways Service Professionals Are Different than Those Who Sell Products

When you primarily sell products, you have a great many freedoms that a service professional doesn’t have. However, these freedoms can also have a dark side that service professionals don’t need to bother with. Here are several ways in which marketing a service is different from marketing a product.
Relationships are key.
If you sell vacuums, you [...]

Marketing Products and Services with Samples

Providing a sample of your product can be much easier than providing a sample of your service. For example:

An auto dealer offers a test drive.
An ice cream shop offers a taste.
A computer store lets you play with computers on display.
A pet shop lets you visit with the animals.
A book store lets you browse and even [...]