If you're new here, you'll want to be sure to get your free report and subscribe to the monthly e-zine and, perhaps, subscribe to the RSS feed, as well. Thanks for visiting!

Referrals are golden. And when you are a service professional, referrals can mean the difference between thriving and dog paddling.

About a year ago I went to a workshop given by David Frey on how to get more referral business. The presentation was pretty much a big sales pitch to join Send Out Cards under him, but there were some really good points he made along the way.

Make referrals an integral part of your sales process.

David recommended putting a sentence or two in your client contract that states if the client is happy with the service you provide, he or she will recommend two to three others who might also benefit from your service. This technique has two main effects:

1. It puts the idea in the client’s head to think of people to refer to you.
2. It makes it easier for you to bring it up later and ask for the referral.

Continue Reading →

October is one of my favorite months, mostly because I love Halloween. I love decorating with the macabre. I love creating new costumes each year. And I love the silly promotions you can squeeze out of this holiday!

And this October seems to be on steroids. There are real fears out there in the world with terrorism and the financial market taking a nose dive. People all across the world are afraid.

And you know what? I bet you have a product or service that could help alleviate that fear. Are you marketing it?

Are you using your target market’s fears in your marketing copy? Are you showing them that you have a solution that can get rid of what they are afraid of? If not, you should be. And October is the perfect time to do this.

Why?
Continue Reading →