If you're new here, you'll want to be sure to get your free report and subscribe to the monthly e-zine and, perhaps, subscribe to the RSS feed, as well. Thanks for visiting!

October is one of my favorite months, mostly because I love Halloween. I love decorating with the macabre. I love creating new costumes each year. And I love the silly promotions you can squeeze out of this holiday!

And this October seems to be on steroids. There are real fears out there in the world with terrorism and the financial market taking a nose dive. People all across the world are afraid.

And you know what? I bet you have a product or service that could help alleviate that fear. Are you marketing it?

Are you using your target market’s fears in your marketing copy? Are you showing them that you have a solution that can get rid of what they are afraid of? If not, you should be. And October is the perfect time to do this.

Why?
Continue Reading →