Marketing Products and Services with Samples

Providing a sample of your product can be much easier than providing a sample of your service. For example:

An auto dealer offers a test drive.
An ice cream shop offers a taste.
A computer store lets you play with computers on display.
A pet shop lets you visit with the animals.
A book store lets you browse and even [...]

What Solo-Entrepreneurs Should Blog About

In order for your blog to be beneficial to your business, you need to keep it updated with fresh content. You want to do this at least weekly, but more often will bring your more traffic.
That, of course, raises the question, “What do I blog about?” Well, here are some suggestions that will help you [...]

Top Six Reasons Solo-Entrepreneurs Should Blog for Business

O.K. O.K. By now you should know I’m really big on blogs. And maybe you even know the reason why. But just in case you’re not privy to that intel, I’m going to lay it all out on the virtual table for you. Here are the top six reasons why I believe all authors, speakers, [...]

Top 3 Reasons You Should Use Audio in Your Marketing

Audio Version:
[Audio clip: view full post to listen]
Print Version:
There are lots of reasons that audio should be a part of your marketing and business growth plan. Here are the ones I feel are the most important.
1. It is easy to create.
If you have a telephone, you can create an mp3 audio file that you can [...]

Apparently, I’m Boring

I just read this article on HubSpot about grading your online personality, “Groundbreaking New ‘Personality Grader’ Makes Marketing Less Manic,” and for a hoot got my personality graded.
I didn’t do too well.
But one part of the score really struck me.
Sentiment Score:
An analysis of your sentiment indicates you are a generally positive person; how [...]



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Article Spinning, Part 1: What is Article Spinning?