Before You Start Collecting Names

There are four things you will need to build your list:
1. A purpose for your list.
2. An autoresponder system.
3. An opt-in form.
4. A focused web page for collecting opt-ins.
And you will need them in that order. So let me go over them one by one.
A Purpose
Yes, of course you’re going to have a personal or [...]

Subscribers Are Your Guests

“We see our customers as invited guests to a party, and we are the hosts.”
- Jeff Bezos
If subscribers are guests at a party, how do you invite them and get them to accept the invitation?
First, why do people go to a party?

For something to do.
To be entertained.
To enjoy the company of friends or family.
To network.

How [...]

Let’s Chat Some More

The third deadly mistake of home page design is not collecting visitor information. For most author, writer, speaker and coach websites, one of the main purposes is to grow their list. To do this, you have to invite visitors to your website to continue the conversation.
You do this with an opt-in form.
But you can use [...]

Which Is the Most Important Type of Website?

There are four types of website:

The Branding Site
The Sales Letter
A Blog
The Squeeze Page

According to Matt Bacak, one of the speakers at Market You Way to Wealth in April, the Squeeze Page is the most important. Because this is the type of page that builds your list.
A squeeze page is a simple but powerful type of [...]