Define Your Niche and Improve Your Bottom Line

Who is your target market?

Written on June 28, 2010 | Posted in Video

Are Diamonds Really a Girl’s Best Friend?

I was watching Tuesday’s episode of the Craig Ferguson show on TiVo the other day and in answer to one of the Tweets/Emails he suggested someone buy his girlfriend a diamond. And this got me to remembering an incident I had when my Mom and I visited Maryland to check out what eventually became my [...]

Written on April 15, 2010 | Posted in niche marketing, relationship marketing, sales conversion

Ask the Right Questions to Qualify Your Niche

Written on December 28, 2009 | Posted in Video

Finding Your Niche

Hit the Bull’s Eye With Niche Marketing
How To Identify Your Target Market
You know how a target looks, with outer rings that get smaller and smaller as they get closer to the middle, towards the bull’s eye? Identifying your niche, your target market, is like aiming for the bull’s eye. When you can narrow down the [...]

Written on November 6, 2005 | Posted in niche marketing