Negotiation in Business — A Background Primer
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Before I really start talking about negotiation and how you can use this skill to best effect in your business, I thought I would spend a little time going over what negotiation is — and what it isn’t.
According to Wikipedia, “Negotiation is a dialogue intended to resolve disputes, to produce an agreement upon courses of action, to bargain for individual or collective advantage, or to craft outcomes to satisfy various interests.”
O.K. That’s a lot of big words, but what does it mean to YOU, the small business owner. Let me break it down.
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