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9 Negotiating Principles from Getting to Yes

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In the 1991 book Getting to Yes: Negotiating Agreement Without Giving In, Roger Fisher laid out nine negotiating principles that you should keep in mind as you build and grow your business.

1. Set the tone early.
You want to offset any bad rumors and be honest and truthful. This will set the negotiations up for long-term success.

2. Use “human factors” and be open about feelings and motives.
This is key to building trust.

3. Avoid presenting too many issues, highlight the strongest ones.
Keep focused on your primary goal.
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