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How’s your niche? Are you in the right one? As you plan out your business for the New Year, you might want to take a good look at how your are defining your niche. Maybe that definition could use a little refurbishing. Here are some things you can do make this part of your success plan for 2009.

1. Have you defined your niche?
If you try to market to everyone, you’re gonna end up marketing to no one. Choose a target market. Focus in on it and you’ll see your business grow. I know it sounds counter intuitive, but it does work.

2. Have you defined your niche specifically enough?
You don’t want your niche to be too broad or too narrow. You want it to be narrow enough that you can communicate your message effectively to your chosen market, but not so narrow that there aren’t enough members of the group to be profitable.
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As some of you may know, I’m in the midst of moving to a new home. It’s only a couple of buildings over, so we didn’t need to rent a truck or hire movers, but it does mean we are making use of the two-week overlap between homes to move. That is why I didn’t quite get around to posting something last Monday. In fact, as I write this (on a Sunday), I’m sitting in a room that only has my desk and computer in it. All my stuff is already settled into my new office — but the Internet won’t be turned on there until Monday (tomorrow for me, today for you … isn’t WordPress’s scheduling feature handy?).

Anyway, because of the move and because of all the time I spent working on Turbo-Charge Your Marketing last week (www.marketingturbocharge.com/blog, I don’t really have much time to write this week’s post. So, I pulled one out from one of my guest speakers, Alicia M. Forest. I hope you like it.

5 Simple Steps to a Website That Makes Sales

By Alicia Forest

Is your website producing leads for you or is it just sitting out there in cyberpace looking pretty? Obviously, you want your website to work for you to generate leads and make sales, not just be a pretty brochure for your business.

Here are 5 simple ways you can make your website make more sales for you.
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Will your information product be a success?

That’s really the question you want answered before you start, isn’t it? There are several things you can do to make sure that the information product you will create is a success.

1. Decide what success for this product means to you.
How will you define success for this product? Will it make your X dollars? Will it generate X leads? Will it gain X visibility? What benefit are you looking for as a result of this product’s creation. If you are not clear on this before you start, how will you measure your success? For example, if you think making X dollars is you success factor, but you end up measuring leads generated … you may think your product was a failure. But you won’t know!
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