Define Your Niche and Improve Your Bottom Line

Who is your target market?

Using Audio to Foster the “Know, Like and Trust” Factor

When you are a small business owner or entrepreneur, the only thing that is truly unique about your business is you. And although you can convey some of that uniqueness through words you write in blog, hearing those words in your voice can have a much greater impact.
Michael Kelly, media commentator, keynote speaker and seminar [...]

Using Audio to Promote Your Business

There are several ways you can use audio to promote your business. Some of them I’ve already covered in earlier posts this month, such as:

Podcasting
Teleseminars, and
Enhancements on Sales and Squeeze Pages

But as each of these strategies can be excellent tools for promoting your business, they won’t be that effective if they aren’t an integral part [...]

Are Diamonds Really a Girl’s Best Friend?

I was watching Tuesday’s episode of the Craig Ferguson show on TiVo the other day and in answer to one of the Tweets/Emails he suggested someone buy his girlfriend a diamond. And this got me to remembering an incident I had when my Mom and I visited Maryland to check out what eventually became my [...]

Marketing Your Info Product 1 – Creating a Brand

I’ve talked about branding before on this blog, so I won’t go into what it is here. If you need to refer back to previous posts, I’ve included links back to these articles at the bottom of this post.
When embarking on the marketing quest for your information products, you need to decide a few of [...]

Ask the Right Questions to Qualify Your Niche

3 Steps to a Powerful Marketing Story

5 Ways Service Professionals Are Different than Those Who Sell Products

When you primarily sell products, you have a great many freedoms that a service professional doesn’t have. However, these freedoms can also have a dark side that service professionals don’t need to bother with. Here are several ways in which marketing a service is different from marketing a product.
Relationships are key.
If you sell vacuums, you [...]

5 Steps to a Winning Continuity Program

You might have heard the call yourself … the call to create some sort of stable income through the use of a continuity program or membership site. If you’ve been with me long enough, you know I’ve tried several times to get one going, but it never took off. So you can imagine how much [...]

What Makes You So Special?

One of my favorite presenters at Market Your Way to Wealth this year as Lisa Cherney who talked about zeroing in on your “juicy” benefits and highlighting our “juicy” benefits.
Basically, if you identify who your ideal clients are — the clients you absolutely love working with — and then identify all those wonderful, unique benefits [...]