I’ve talked about branding before on this blog, so I won’t go into what it is here. If you need to refer back to previous posts, I’ve included links back to these articles at the bottom of this post.
When embarking on the marketing quest for your information products, you need to decide a few of [...]
When you primarily sell products, you have a great many freedoms that a service professional doesn’t have. However, these freedoms can also have a dark side that service professionals don’t need to bother with. Here are several ways in which marketing a service is different from marketing a product.
Relationships are key.
If you sell vacuums, you [...]
You might have heard the call yourself … the call to create some sort of stable income through the use of a continuity program or membership site. If you’ve been with me long enough, you know I’ve tried several times to get one going, but it never took off. So you can imagine how much [...]
One of my favorite presenters at Market Your Way to Wealth this year as Lisa Cherney who talked about zeroing in on your “juicy” benefits and highlighting our “juicy” benefits.
Basically, if you identify who your ideal clients are — the clients you absolutely love working with — and then identify all those wonderful, unique benefits [...]
Dr. Mike Woo Ming was one of the speakers at Market Your Way to Wealth this year and the focal point of his presentation was that to win new business, you need to focus on solutions.
For example, did you know that 64% of small businesses in the U.S. with more than 100 employees do not [...]
Here I am with MaryPat Kavanaugh,
the Queen of Connections
My notes from the second day of Adam Urbanski’s Info Profit Success event is riddled with little golden nuggets. Let me see if I can make sense of them for you.
Do not use “Submit”
When your autoresponder service generates an opt-in form for you, it will generally use [...]
I skipped my normal first of the month posting because I was in Ontario, Calif., attending Market Your Way to Wealth, a live event created and hosted by Arvee Robinson and Lee Pound. That and the fact that I had to spend every free moment I had before I left moving into my new place.
We [...]
Audio Version:
Audio Version:
Many people have asked me, “What’s the difference between podcasting and Internet radio?” And, I’ll admit, they are an awful lot alike. But, they are also different and serve different needs in a few key ways. I’ll sum them up for you here:
The Lone Wolf vs. The Pack
Podcasting is a more lone wolf [...]
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A new video related to the month's theme is posted each Monday.
