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If you are going to be successful in marketing your business online, you will need to build an list of potential customers who opt-in to receive your marketing messages. But how do you do this?

This is the larger topic I will be covering this month at Women’s Business Gallery. But first, I thought I’d start off with a little primer of the top list-building techniques you can use to build a profitable opt-in list.

1) Build trust in who you are and your expertise.
People may opt in to your list if they visit your website and see that you have an attractive “ethical bribe” in exchange for their name and email address. But if they, once they’ve received your ethical bribe, have no reason to believe that continuing to stay on you list is of value to them, they will opt right back out.

Therefore, you need to be constantly working on illustrating that you know your stuff and are a valuable resource. You do this by providing relevant information in a wide variety of places:
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