One of the most powerful and useful pieces of advice I got while attending April’s Market Your Way to Wealth event was Jill Lublin’s simple formula for creating a winning radio interview script.
Basically, you take your basic message and boil it down to fit this formula:
The problem today is … (what problem you help solve).
I’d [...]
Written on July 8, 2009 | Posted in
book marketing,
branding,
promotions
Jill Lublin was the final speaker at April’s Market Your Way to Wealth, and even though I have both an education and experience in public relations, I still found some wonderful information in her presentation. This was in part because she was targeting those people who either have written a book or should be writing [...]
Written on July 3, 2009 | Posted in
MYWTW09,
book marketing,
promotions
