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Welcome to September! This is the month that many of us are dealing with “back to school” tasks, so I thought it would be the perfect month to discuss information products and how you can use them in your business.

Information Marketing is not new — just the ease with which you can get into the business has become much more easy. Before, information booklets were sold via mail order, but now you can by-pass shipping expenses and offer them as downloadable products through the Internet.

Now, there are basically three different kinds of information products you can create and sell over the Internet: the written word (e-books, special reports, etc.); the spoken word (online audio, CDs, etc.); and the enacted word (video). This is a good thing, because different people have different learning style and, therefore, prefer a different method of receiving information.
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