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Will your information product be a success?

That’s really the question you want answered before you start, isn’t it? There are several things you can do to make sure that the information product you will create is a success.

1. Decide what success for this product means to you.
How will you define success for this product? Will it make your X dollars? Will it generate X leads? Will it gain X visibility? What benefit are you looking for as a result of this product’s creation. If you are not clear on this before you start, how will you measure your success? For example, if you think making X dollars is you success factor, but you end up measuring leads generated … you may think your product was a failure. But you won’t know!
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You want your information product to be successful, right? Of course you do! Then, before you do anything else, get clear on what you want the end result of your product to be.

When you really get down to it, the purpose of all informational products is to make the purchasers of the product:

• feel better,
• look better,
• make more money,
• have more fun,
• learn something they want to know or
• solve a problem.

In other words, the object of every informational product is to help those who purchase it in some way that is important to them. Continue Reading →

Welcome to September! This is the month that many of us are dealing with “back to school” tasks, so I thought it would be the perfect month to discuss information products and how you can use them in your business.

Information Marketing is not new — just the ease with which you can get into the business has become much more easy. Before, information booklets were sold via mail order, but now you can by-pass shipping expenses and offer them as downloadable products through the Internet.

Now, there are basically three different kinds of information products you can create and sell over the Internet: the written word (e-books, special reports, etc.); the spoken word (online audio, CDs, etc.); and the enacted word (video). This is a good thing, because different people have different learning style and, therefore, prefer a different method of receiving information.
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