Focus in On Your Target Audience: Who Do You Want to Serve?

In my last post, I suggested you take a look at your current roster of clients to identify your ideal clients.
But what if you’re just starting out and don’t have a list of clients yet?
Sit down and dream up your ideal client. This is the person you feel most driven to serve in your business.

Is [...]

Focus in On Your Target Audience: Who Do You Like to Serve?

Who have you been serving in 2009? How has that been working for you?
If you were able to identify a specific market and remain excited about serving that market, great! You’ve found your niche and can move on to another area of your plan for 2010.
But, if you are feeling so-so about the clients [...]