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As some of you may know, I’m in the midst of moving to a new home. It’s only a couple of buildings over, so we didn’t need to rent a truck or hire movers, but it does mean we are making use of the two-week overlap between homes to move. That is why I didn’t quite get around to posting something last Monday. In fact, as I write this (on a Sunday), I’m sitting in a room that only has my desk and computer in it. All my stuff is already settled into my new office — but the Internet won’t be turned on there until Monday (tomorrow for me, today for you … isn’t WordPress’s scheduling feature handy?).

Anyway, because of the move and because of all the time I spent working on Turbo-Charge Your Marketing last week (www.marketingturbocharge.com/blog, I don’t really have much time to write this week’s post. So, I pulled one out from one of my guest speakers, Alicia M. Forest. I hope you like it.

5 Simple Steps to a Website That Makes Sales

By Alicia Forest

Is your website producing leads for you or is it just sitting out there in cyberpace looking pretty? Obviously, you want your website to work for you to generate leads and make sales, not just be a pretty brochure for your business.

Here are 5 simple ways you can make your website make more sales for you.
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Some might advocate jumping into info-product creation, while others recommend planning everything out before you get started. While either method can work, I like taking the middle road. Here are some tips you can use to create info-products without quickly creating junk or smothering your product with over-preparation.

Tip #1
Consider first, your long-term strategy. How will this info-product help you build your business? How will it fit within your marketing funnel? What role will it play? This will help you decide what form it should take and how comprehensive it should be.

Tip #2
Once you’ve determine the format for your info-product, create a clear production timeline — and do your best not break from it. This will allow you to have a rough idea of when you will complete the product. This, in turn, helps you plan for promotions — you’ll know when you can begin creating a buzz for your new product before you even begin to sell it.

Tip #3
Use as universal a format as you can for your product. For example, if you are creating an e-book, publish it in PDF format. Some ebooks are in executable files, but these are not only notorious for being bugged, not opening, or even crashing computers, but will not be accessible to those on Mac computers.

Tip #4
Once you are ready to sell your product, use a professional sales-page. If you cannot do this on your own, you should want to consider hiring someone to do the job for you. Simply having a clean, professional sale-spage with good copy can do wonders for your credibility.

Tip#5
Find joint venture partners to help you launch your product. If you can find someone who will send your promotion out to his or her list completely free of charge, then you can actually avoid paying for advertisement altogether. But be sure to make this a win-win situation — meaning your JV partner gets something out of sending off the promotion.