Are Diamonds Really a Girl’s Best Friend?

I was watching Tuesday’s episode of the Craig Ferguson show on TiVo the other day and in answer to one of the Tweets/Emails he suggested someone buy his girlfriend a diamond. And this got me to remembering an incident I had when my Mom and I visited Maryland to check out what eventually became my [...]

What Words Are You Using?

The fifth deadly mistake of home page design is poor use of copy and copy optimization techniques. A big component of this is using strong, compelling headlines.
Remember, when someone lands on your home page, one of the first things they’ll read is your main headline. If you’re using that brief moment unwisely, you could loose [...]

3 Steps to a Powerful Marketing Story

8 Types of Headlines That Sell

In my last post I talked about some practical tips for writing effective headlines. In this post, I’m going to be even more specific and share with you eight different types of headline templates you can use to draw people into your copy.
First, when writing a headline, don’t think of how you should write it, [...]

Use Facts and Figures

Part Five of: Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing
This is the fifth post in a series of seven blog posts where I will share seven ways to show authority in your writing. This series is an expansion of an article I posted to EzineArticles.com.
5. Use Facts and Figures
There is [...]

State the Benefits and Advantages

Part Four of: Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing
This is the forth post in a series of seven blog posts where I will share seven ways to show authority in your writing. This series is an expansion of an article I’ve posted to EzineArticles.com.
4. State the Benefits and Advantages
Do [...]

Know Your Topic

Part One of: Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing
This is the first in a series of seven blog posts where I will share seven ways to show authority in your writing. This series is an expansion of an article I’ve posted to EzineArticles.com.
If one of the purposes of your [...]

5 Tips for Writing Good Copy

Copywriting skills are probably the most important skills for an entrepreneur to have. Even if don’t write your own copy, you do need to recognize it when you see it. So, boning up on your copywriting is a very good idea.
Know Your Subject
Don’t bluff your way through a blog post or sales letter. If you [...]

What’s Your Biggest Question About Writing Compelling Copy?

Next month, October 2009, I will focus on the topic of Writing Compelling Copy. Do you have a burning question about this topic that you’d like to see answered on this blog? Then send me your question about writing compelling copy using the survey form at the link below and you will most likely get [...]