Are Diamonds Really a Girl’s Best Friend?

I was watching Tuesday’s episode of the Craig Ferguson show on TiVo the other day and in answer to one of the Tweets/Emails he suggested someone buy his girlfriend a diamond. And this got me to remembering an incident I had when my Mom and I visited Maryland to check out what eventually became my [...]

Use the Right Perspective

Believe it or not, your website isn’t about you. It’s about your target market and the benefits they gain from working with you.
So your copy needs to be focused on your target market and what they want … not on you and what you want.
I know, I know. It can be tricky sometimes to do [...]

3 Steps to a Powerful Marketing Story

State the Benefits and Advantages

Part Four of: Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing
This is the forth post in a series of seven blog posts where I will share seven ways to show authority in your writing. This series is an expansion of an article I’ve posted to EzineArticles.com.
4. State the Benefits and Advantages
Do [...]

Prove Your Experience

Part Two of: Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing
This is the second in a series of seven blog posts where I will share seven ways to show authority in your writing. This series is an expansion of an article I’ve posted to EzineArticles.com.
2. Prove Your Experience
You don’t need to [...]

Know Your Topic

Part One of: Is Your Copy Convincing? 7 Ways to Show Authority In Your Writing
This is the first in a series of seven blog posts where I will share seven ways to show authority in your writing. This series is an expansion of an article I’ve posted to EzineArticles.com.
If one of the purposes of your [...]