5 Ways Service Professionals Are Different than Those Who Sell Products

When you primarily sell products, you have a great many freedoms that a service professional doesn’t have. However, these freedoms can also have a dark side that service professionals don’t need to bother with. Here are several ways in which marketing a service is different from marketing a product.
Relationships are key.
If you sell vacuums, you [...]

Top Six Reasons Solo-Entrepreneurs Should Blog for Business

O.K. O.K. By now you should know I’m really big on blogs. And maybe you even know the reason why. But just in case you’re not privy to that intel, I’m going to lay it all out on the virtual table for you. Here are the top six reasons why I believe all authors, speakers, [...]

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Make Your Opt-In Bonus Relevant – To Your Customers and Your Business

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