O.K. O.K. By now you should know I’m really big on blogs. And maybe you even know the reason why. But just in case you’re not privy to that intel, I’m going to lay it all out on the virtual table for you. Here are the top six reasons why I believe all authors, speakers, [...]
In case you haven’t noticed, I’m a big advocate of using blogs for business. But, despite them being around for awhile, many entrepreneurs are still unsure of how to set one up and get it going.
To my more inexperienced clients, I often recommend getting a hosted blog just to learn the ropes. A hosted blog [...]
When you stay at a Double Tree hotel, you get fresh baked chocolate chip cookies.
When you go to a Disney theme park, you are treated to clean facilities and clean cut, personable staff.
When you shop at Nordstrom’s you expect superior customer service.
These are all examples of intangible branding. They are examples of a brand expressing [...]
Branding in business is much like branding in cattle raising. A brand identifies you, your product or service and makes it stand out from the competition. It can be a name, like “Kleenex”, a term, like “roller blades”, a sign or symbol, like Target’s bull’s eye, or any combination of these.
Big companies spend a lot [...]
You’ve heard the saying, “Image is everything.” It’s not only true, it’s also a commanly-used slogan in advertising. Businesses like McDonalds (”I’m lovin’ it”) and AllState Insurance (”You’re in good hands”) use slogans, or tag lines, to help build brand identity. It’s part of a bigger-picture marketing strategy and it’s important that businesses, no matter [...]
 |
 |
A new video related to the month's theme is posted each Monday.
