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Lee Pound opened Market Your Way to Wealth this year with a very interesting presentation. He talked about the Mehrabian Myth … a study that most people mis-quote to support the idea that actions are more important that words … and how all writing, whether fiction or nonfiction, uses the same basic principles.

Lee talked about the importance of congruence … that your words must match your actions. If your words say “Howdy!” and your body says, “Get lost!” you are not in congruence and you won’t communicate clearly. You see, the words your choose, your vocal inflection and your body language work together in concert to create a rich message.

Lee also revealed there really are only two types of writing: interesting and boring. And you only need to master one!

The keys to creating interesting writing, in fiction, in marketing and in the news, is to include these 7 keys:
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Did you know that 55% of communication between people is in body language and eye contact? Yep — only 7% of communication is the words you use; 38% is your pitch, speed, volume and tone.

This underscores the importance of body language in negotiation — both in controlling your own and in understanding the other party’s.

Facial Expressions
“Reading facial expressions is a particularly useful skill for business executives because, so often in business settings, people don’t say what they really think,” wrote Meridith Levinson in an article for CIO magazine. According to Paul Ekman, author of Emotions Revealed: Recognizing Faces and Feelings to Improve Communication and Emotional Life, facial expressions are hard to decipher because they are fleeting and people try to hide them, but they are the clearest indicator of what someone is feeling, as well.
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