Ask for Client Love — Ask for Referrals

Referrals are golden. And when you are a service professional, referrals can mean the difference between thriving and dog paddling.
About a year ago I went to a workshop given by David Frey on how to get more referral business. The presentation was pretty much a big sales pitch to join Send Out Cards under him, [...]

Written on June 22, 2009 | Posted in products vs. services, promotions

What Makes You So Special?

One of my favorite presenters at Market Your Way to Wealth this year as Lisa Cherney who talked about zeroing in on your “juicy” benefits and highlighting our “juicy” benefits.
Basically, if you identify who your ideal clients are — the clients you absolutely love working with — and then identify all those wonderful, unique benefits [...]

Written on June 19, 2009 | Posted in MYWTW09, branding, planning, self-confidence

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