Marketing Services vs. Products: Is There a Difference?
When I conducted a survey of all my readers a few months back, one of the top questions was “How do you market services? Is it different than marketing products?”
That gave me pause. For on some instinctual level I knew that marketing services and products was both the same and different, but I had never [...]
Written on June 1, 2009 | Posted in planning, products vs. services
