Before You Start Collecting Names

There are four things you will need to build your list:
1. A purpose for your list.
2. An autoresponder system.
3. An opt-in form.
4. A focused web page for collecting opt-ins.
And you will need them in that order. So let me go over them one by one.
A Purpose
Yes, of course you’re going to have a personal or [...]

The Single-Action Website: Landing Pages, Squeeze Pages and Minisites

There are several types of website you can have, and as your business becomes more robust, you’ll probably have some of each of them:

The Squeeze Page
The Sales Page
The Branding Website
The Feeder Site

In today’s post, I’m going to talk about the first two types of website, which are really just specific types of minisites.
What is a [...]