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Should Affiliate Marketers Have a Website?

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There are a lot of articles, e-books and experts who will tell you that you can make money in affiliate marketing without a website. And it is true. You can launch a Pay Per Click campaign that drives people through your affiliate link and collect the paychecks.

But how sustainable is that? Do you know who bought through your affiliate link? Can you market to them about a similar product later?

No.

And therein lies the rub.

Without a website for your affiliate marketing, your business is not sustainable. You have to constantly work it, constantly find new buyers and never rest.

I’m an advocate for sustainable businesses. Who wants to re-create and re-invent their business every day? You can’t grow your business and prosper that way!

Now, you don’t have to have an elaborate, content filled website like this one to be a successful affiliate marketer. (Although, it can help.) But you do need the following so you can build a list of interested parties to market your affiliated products to:
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Affiliate Marketing in a Nutshell

What exactly is affiliate marketing? Affiliate marketing is the single fastest growth industry on the Internet. Why?

Because it is an easy way to add additional streams of income to you current business. And, because it can be an easy way to make money and have a career on the Internet all on its own.

Affiliate marketing is the revenue sharing between online advertisers (and merchants) and online salespeople. Compensation and pay is based on performance measures, normally in the form of clicks, sales, and registrations. Simply put, affiliate marketing is selling products on a commission basis. You advertise and sell products for other companies. You may have a product of your own to begin with or not.

Affiliate marketing has been a contributor to the rise of many companies online, including Amazon.com. Amazon.com was one of the first adopters of affiliate marketing, and now has thousands of affiliate relationships. Those affiliates help drive sales for Amazon in return for a “piece of the action.”

The things that a successful affiliate marketer must have are:
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