And Now a Few Words About SEO

Optimize your website! That is the cry heard throughout the land these days. You won’t rank if you don’t optimize your site. It sounds both simple and daunting, but it doesn’t have to be.

In a nut shell, optimizing your website for the search engines means making it easy for search engines, such as Google, to index your website so that it will show up in search results.

People out there want to find your information, and you want it to be found. Search engines are the “middle men.” So how do you help these “middle men” help you? You use strategic content on your website to improve your site’s relevancy in the search results. And, you can do this in many ways:

Keyword Density
You want your web pages to have enough repetitions of your chosen key words and phrases to show the search engines that the content is relevant, but not so much that the search engine thinks you’re spamming.

Fresh Content
You want to change up your website on a regular basis — ad new content, re-arrange old content — basically keep the content fresh. This is why search engines love blogs — they have fresh content on a regular basis.

Link Popularity
Do you have a bunch of relevant, respectable links pointing to your site? This is why you want to comment on forums and blogs (you can put a link to your site in your signature), and why article marketing can be a good traffic generating method (a link to your site appears in the “About the Author” box).

There are other ways to optimize your site, but these are probably the most simple to manage and implement.

Here are some resources you might want to check out:

• The Simple SEO Guide for the Small Web Business
• 8 simple SEO tips for blogs
• Feeling Sandboxed? How You Can Get 53% More Searches with One Tweak