What Will Ferrell Has Taught Me About Marketing

Last night I watched the “Will Ferrell Special” episode of Man vs. Wild with Bear Grylls. This episode is just a small part of the overall marketing strategy behind the release of Land of the Lost, a remake of one of my favorite childhood Saturday morning shows. And it also taught me a valuable marketing lesson.

In the show, Will and Bear are dropped into the Arctic Circle and have to survive for 48 hours while trekking to their pick up point. At the start of the show, Will states “I don’t even like camping.” Will was his typical goofy, deadpan self throughout the show, but you could also tell that it wasn’t easy for him either.

And it occurred to me, sometimes you need to step out of your comfort zone to market your products and services. If you just stick to what you’ve always done to market your business, you’ll continue to get what you’ve always gotten. Are you satisfied with that?

If you want to grow your business, you shouldn’t be.

So, take a look at what you’re doing and ask yourself these questions:

• Are there other ways I can get the word out about what I have to offer?
• Why am I not trying these other ways?
• Is fear of the unknown or untried preventing me from giving a worthwhile technique a try?
• How can I step out of my comfort zone and do something truly amazing to market my business?

I know I’m just as guilty as the next gal of plodding along my comfortable path. So I challenge you: What one thing could you do this month that would stretch you in your business growth? Then go out there and do it!

I’d love to hear how this worked for you. Please post your success stories and experiences in the comments section below.