FAQ: What “Valuable Information” Can I Provide?

Remember, you’re an expert at whatever it is your business does. You have knowledge that can help your subscribers — they’re looking to you for solutions. Provide them with tips and techniques for dealing with issues relevant to them, or provide product reviews and recommendations, or updates on industry trends that affect them, or profiles of people who have succeeded in your field, or interviews with experts, or all of the above. Ask yourself, if I was a customer, what would I want to know? And then answer the question in the e-zine.