When a website gets much larger than a minisite, as it often does for branding and feeder websites, such as blogs, you really require some sort of content management system or CMS.
Why do you need a CMS?
It will improve the load-time of your web pages.
It will help you organize and re-organize your web pages more [...]
There are several types of website you can have, and as your business becomes more robust, you’ll probably have some of each of them:
The Squeeze Page
The Sales Page
The Branding Website
The Feeder Site
In today’s post, I’m going to talk about the first two types of website, which are really just specific types of minisites.
What is a [...]
It has been said that if you don’t have a list, then you don’t have a business. So, how do you collect prospect’s names and market to them through your website?
You have an opt-in box that collects their names and email addresses and loads them into an autoresponder.
In this post, I’m going to concentrate on [...]
Before you even think about what your website will look like, you should consider what to call it and where it will live. This is your domain (what you call it) and hosting (where it will live). Even by themselves, these two aspects of your website could easily take up the entire article, but I’ve [...]
Now that you’ve done some planning for your business, determining the projects you want to work on and the niche you will be serving, let’s take a look at your website. Is it in alignment with your goals for 2009? When was the last time you gave it a little freshening up?
If it’s been more [...]
Search engines love blogs, and they love WordPress blogs in particular. According to the WordPress Codex:
“WordPress, straight out of the box, comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs [...]
As some of you may know, I’m in the midst of moving to a new home. It’s only a couple of buildings over, so we didn’t need to rent a truck or hire movers, but it does mean we are making use of the two-week overlap between homes to move. That is why I didn’t [...]
There are a lot of websites out there that offer free and paid website templates. Templates are great, for they can save you a lot of effort and time when you want to create a new layout for your website. In fact, I used a template to create the design for this website — though [...]
Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like they could if they were dealing with an offline company. And the darn thing about human nature is that, [...]
A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away.
There are lots of ways to [...]
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A new video related to the month's theme is posted each Monday.
