The second deadly mistake of home page design is an unprofessional first impression. Many times, this can include improper use of the bells and whistles that online media can offer:
Flash animation
Automatic music playing
Video
and more.
I’m not saying that if you use these things, your website is automatically unprofessional. In fact, when use properly, these things can [...]
One question I often get is “Are there different rules for a blog home page?”
The short answer? No.
But here’s the long answer, just incase you want a more in depth answer.
The 5 Deadly Mistake of Home Page Design …
… and How They Apply to a Blog
Deadly Mistake #1: Not Being Clear on Your Website’s Purpose
No [...]
How does someone find what they are looking for on your website?
Yes, a search box can be helpful for larger sites … such as a blog … but the first option should always be your site navigation.
You navigational structure helps visitors to your site understand the over-arching organization and content of your website. Your most [...]
So, I’ve spent the last eight posts talking about the keys to home page design, and it’s struck me that I never once provided a clear definition of what a home page is. So, I’ll remedy that situation right now.
The home page of a website is “the opening page.” But what does that mean, really?
These [...]
Is it clear what a visitor to your website should do? If not, he or she will probably leave with out doing it.
This is especially important if your goal is to grow your opt-in list or make a sale. Your home page, landing pages and squeeze pages absolutely need to have a clear call to [...]
The fourth deadly mistake of home page design is not having a compelling opt-in incentive. Think of it this way: Your home page and opt-in box are the hook. Is there a nice juicy worm sitting on the hook?
Although I don’t fish myself, I do know that it takes the right lure … the right [...]
The third deadly mistake of home page design is not collecting visitor information. For most author, writer, speaker and coach websites, one of the main purposes is to grow their list. To do this, you have to invite visitors to your website to continue the conversation.
You do this with an opt-in form.
But you can use [...]
The second deadly mistake of home page design is an unprofessional first image. Remember, just because you make provide home-grown or home-made products or services, doesn’t mean you aren’t professional … and your website should reflect your professionalism.
That said, it doesn’t mean you need a slick and flashy home page or website. You might surprised [...]
The first deadly mistake made with home page design is not being clear on your website’s purpose. Because of this, many home pages have either too many calls to action or none at all.
When someone lands on your home page, landing page, squeeze page … whatever, they need to quickly and easily understand the point [...]
There are four types of website:
The Branding Site
The Sales Letter
A Blog
The Squeeze Page
According to Matt Bacak, one of the speakers at Market You Way to Wealth in April, the Squeeze Page is the most important. Because this is the type of page that builds your list.
A squeeze page is a simple but powerful type of [...]
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A new video related to the month's theme is posted each Monday.
