October is one of my favorite months, mostly because I love Halloween. I love decorating with the macabre. I love creating new costumes each year. And I love the silly promotions you can squeeze out of this holiday!
And this October seems to be on steroids. There are real fears out there in the world with [...]
You hear these terms bandied about all the time. They sometimes seem to mean the same thing — it can be confusing, especially for small and solo-buisnesses.
Technially, advertising is a promotional activity that you pay for. It includes ads placed in various media, such as bill boards, e-zines and radio. Advertising is where you pay [...]
Press release writing is a fairly straightforward process because you use a standard format to set it up. The information you provide will follow the inverted pyramid style used for writing newspaper articles. This means that the most important information comes first, followed by secondary and supplementary information provided in descending order of relevance.
For the [...]
If you’re looking for tips on writing a press release that gets noticed, you’ve come to the right place. We’re here to help you “get the scoop” on what makes a good press release and how to write one that grabs the media’s attention.
You’ve probably heard that writing a press release is a great way [...]
Small Business Marketing Tools
For any small business, marketing is the key to your company’s survival. But if you’re on a tight budget, how can you attract more customers without bankrupting your business in the process? Don’t worry, it’s an obstacle that many small business owners face, but it can be overcome. You just need to [...]
Marketing Objectives
Your marketing objectives should lead to sales. You want to have clear, measurable goals with expected time frames to accomplish them in so your anticipated outcomes will guide your marketing efforts to grow your business. Some examples of measurable objectives would be:
Increase product awareness among existing customers by 30 percent within one year
[...]
Market Research: Doing Your Homework
I. IDENTIFY YOUR TARGET MARKET
Begin your market research by learning who your customers are. Identify them by:
Demographics. What is their age, gender, occupation, income and education level, residence?
Lifestyles. What habits or behavior patterns do they share? Where do they shop, what kind of music do they listen to, what [...]
Wouldn’t it be great to have a huge crowd of people lined up outside your business waiting for you to open the doors–like when they release the newest Harry Potter book, or when the summer’s hottest new “blockbuster movie” premieres? Imagine what a boost it would be for your business to have your email inbox [...]
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A new video related to the month's theme is posted each Monday.
