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You hear these terms bandied about all the time. They sometimes seem to mean the same thing — it can be confusing, especially for small and solo-buisnesses.

Technially, advertising is a promotional activity that you pay for. It includes ads placed in various media, such as bill boards, e-zines and radio. Advertising is where you pay someone to put your message in their space.

Marketing encompasses all promotional activities that aim to gain clients or get customers to buy. It can include advertising, newsletters, mailings and more.
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