Scarborough Research, a firm that measures the lifestyles of American consumers, just released a ranking of the top events and personal activities for American adults. Knowing what these are can help you market your business in several ways:
If you’re looking for niches to serve, these niches will have a decent sized, and possibly hungry, population.
If [...]
There are several ways you can use audio to promote your business. Some of them I’ve already covered in earlier posts this month, such as:
Podcasting
Teleseminars, and
Enhancements on Sales and Squeeze Pages
But as each of these strategies can be excellent tools for promoting your business, they won’t be that effective if they aren’t an integral part [...]
One of the most powerful and useful pieces of advice I got while attending April’s Market Your Way to Wealth event was Jill Lublin’s simple formula for creating a winning radio interview script.
Basically, you take your basic message and boil it down to fit this formula:
The problem today is … (what problem you help solve).
I’d [...]
Jill Lublin was the final speaker at April’s Market Your Way to Wealth, and even though I have both an education and experience in public relations, I still found some wonderful information in her presentation. This was in part because she was targeting those people who either have written a book or should be writing [...]
Referrals are golden. And when you are a service professional, referrals can mean the difference between thriving and dog paddling.
About a year ago I went to a workshop given by David Frey on how to get more referral business. The presentation was pretty much a big sales pitch to join Send Out Cards under him, [...]
One of the meatiest parts of Arvee Robinson’s presentation at Market Your Way to Wealth in April was about the types of speeches you need to develop for your business. I’ll summarize what she talked about here.
There are three basic types of speeches you’ll need to develop to grow your business. They are the:
Elevator Pitch
Self-Introduction
Front [...]
I have to admit, I’m a big fan of Arvee Robinson. She has the coolest voice and a really fun personality. She’s also very knowledgeable and giving of her knowledge. Like Lee, she provided a wealth of information at the Market Your Way to Wealth event in April. Here are just a few of the [...]
Providing a sample of your product can be much easier than providing a sample of your service. For example:
An auto dealer offers a test drive.
An ice cream shop offers a taste.
A computer store lets you play with computers on display.
A pet shop lets you visit with the animals.
A book store lets you browse and even [...]
Dr. Mike Woo Ming was one of the speakers at Market Your Way to Wealth this year and the focal point of his presentation was that to win new business, you need to focus on solutions.
For example, did you know that 64% of small businesses in the U.S. with more than 100 employees do not [...]
Last night I watched the “Will Ferrell Special” episode of Man vs. Wild with Bear Grylls. This episode is just a small part of the overall marketing strategy behind the release of Land of the Lost, a remake of one of my favorite childhood Saturday morning shows. And it also taught me a valuable marketing [...]
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A new video related to the month's theme is posted each Monday.
