In my last post, I suggested you take a look at your current roster of clients to identify your ideal clients.
But what if you’re just starting out and don’t have a list of clients yet?
Sit down and dream up your ideal client. This is the person you feel most driven to serve in your business.
Is [...]
Who have you been serving in 2009? How has that been working for you?
If you were able to identify a specific market and remain excited about serving that market, great! You’ve found your niche and can move on to another area of your plan for 2010.
But, if you are feeling so-so about the clients [...]
How has 2009 gone for you so far? Was it all you hoped it would be?
Did you create a plan for the year? If so, you’ve got an excellent tool for making 2010 even better.
Take a look at your plan for 2009 and ask yourself these questions:
Where did things go according to plan?
Where did things [...]
Denise Griffitts, Founder and CEO of Your Virtual Assistant and Your Office On The Web, a website design and development company, interviewed me yesterday on her Blog Talk Radio show. I had a blast and shared quite a few bits of useful advice. I thought you’d like to have a listen, too.
One of my favorite presenters at Market Your Way to Wealth this year as Lisa Cherney who talked about zeroing in on your “juicy” benefits and highlighting our “juicy” benefits.
Basically, if you identify who your ideal clients are — the clients you absolutely love working with — and then identify all those wonderful, unique benefits [...]
Last night I watched the “Will Ferrell Special” episode of Man vs. Wild with Bear Grylls. This episode is just a small part of the overall marketing strategy behind the release of Land of the Lost, a remake of one of my favorite childhood Saturday morning shows. And it also taught me a valuable marketing [...]
When I conducted a survey of all my readers a few months back, one of the top questions was “How do you market services? Is it different than marketing products?”
That gave me pause. For on some instinctual level I knew that marketing services and products was both the same and different, but I had never [...]
So, now you’ve taken a look at what you want to accomplish in 2009 and you have an idea of how you want to accomplish it. You’ve done an internal check to make sure you have the mindset to support you and you’ve evaluated your website to make sure it supports your goals as well. [...]
Now that you’ve done some planning for your business, determining the projects you want to work on and the niche you will be serving, let’s take a look at your website. Is it in alignment with your goals for 2009? When was the last time you gave it a little freshening up?
If it’s been more [...]
How’s your niche? Are you in the right one? As you plan out your business for the New Year, you might want to take a good look at how your are defining your niche. Maybe that definition could use a little refurbishing. Here are some things you can do make this part of your success [...]
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A new video related to the month's theme is posted each Monday.
