The fourth deadly mistake of home page design is not having a compelling opt-in incentive. Think of it this way: Your home page and opt-in box are the hook. Is there a nice juicy worm sitting on the hook?
Although I don’t fish myself, I do know that it takes the right lure … the right [...]
Viral marketing can be a tricky and confusing topic … and it is very easy to get wrong. The objective of viral marketing is to get other (preferably lots and lots of others) to pass on your marketing message to their friends and colleagues, who, in turn, pass it on to their friends and colleagues [...]
A little while ago my husband insisted that I go into Fry’s Electronics with him so that I could taste some special fudge they were selling there for the holidays. Basically, a fudge company had a table set up and were giving free tastes of their various flavors of fudge so you could decide which [...]
You might have heard the call yourself … the call to create some sort of stable income through the use of a continuity program or membership site. If you’ve been with me long enough, you know I’ve tried several times to get one going, but it never took off. So you can imagine how much [...]
There are four types of website:
The Branding Site
The Sales Letter
A Blog
The Squeeze Page
According to Matt Bacak, one of the speakers at Market You Way to Wealth in April, the Squeeze Page is the most important. Because this is the type of page that builds your list.
A squeeze page is a simple but powerful type of [...]
Last night I watched the “Will Ferrell Special” episode of Man vs. Wild with Bear Grylls. This episode is just a small part of the overall marketing strategy behind the release of Land of the Lost, a remake of one of my favorite childhood Saturday morning shows. And it also taught me a valuable marketing [...]
Here I am with MaryPat Kavanaugh,
the Queen of Connections
My notes from the second day of Adam Urbanski’s Info Profit Success event is riddled with little golden nuggets. Let me see if I can make sense of them for you.
Do not use “Submit”
When your autoresponder service generates an opt-in form for you, it will generally use [...]
I would like to share something I got today with you. It was an email from a marketer I really respect, Marlon Sanders. It went something like this:
—
As crazy as it sounds, I can predict your future….
The date is December 31, 2009
He can predict what your life will be like on that date.
http://getyourprofits.com/z/1355/CD28685
—
I’ll admit I [...]
As some of you may know, I’m in the midst of moving to a new home. It’s only a couple of buildings over, so we didn’t need to rent a truck or hire movers, but it does mean we are making use of the two-week overlap between homes to move. That is why I didn’t [...]
Online Marketing: What’s the Point?
Some small business owners don’t bother with online marketing. Maybe they provide a neighborhood service, like running a home-based daycare center or the corner coffee shop, so they think their customers are only those people in their immediate vicinity. It wouldn’t appear necessary for them to do any online marketing — [...]
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A new video related to the month's theme is posted each Monday.
