Jill Lublin was the final speaker at April’s Market Your Way to Wealth, and even though I have both an education and experience in public relations, I still found some wonderful information in her presentation. This was in part because she was targeting those people who either have written a book or should be writing [...]
You might have heard the call yourself … the call to create some sort of stable income through the use of a continuity program or membership site. If you’ve been with me long enough, you know I’ve tried several times to get one going, but it never took off. So you can imagine how much [...]
I’ll admit it, sales is not my strong point. There is some mothering part of me that wants to take care of people … whether they want me to or not … that makes me pull my punches when I try to sell. This is one of the main reasons that I just didn’t cut [...]
One of my favorite presenters at Market Your Way to Wealth this year as Lisa Cherney who talked about zeroing in on your “juicy” benefits and highlighting our “juicy” benefits.
Basically, if you identify who your ideal clients are — the clients you absolutely love working with — and then identify all those wonderful, unique benefits [...]
There are four types of website:
The Branding Site
The Sales Letter
A Blog
The Squeeze Page
According to Matt Bacak, one of the speakers at Market You Way to Wealth in April, the Squeeze Page is the most important. Because this is the type of page that builds your list.
A squeeze page is a simple but powerful type of [...]
One of the meatiest parts of Arvee Robinson’s presentation at Market Your Way to Wealth in April was about the types of speeches you need to develop for your business. I’ll summarize what she talked about here.
There are three basic types of speeches you’ll need to develop to grow your business. They are the:
Elevator Pitch
Self-Introduction
Front [...]
I have to admit, I’m a big fan of Arvee Robinson. She has the coolest voice and a really fun personality. She’s also very knowledgeable and giving of her knowledge. Like Lee, she provided a wealth of information at the Market Your Way to Wealth event in April. Here are just a few of the [...]
Dr. Mike Woo Ming was one of the speakers at Market Your Way to Wealth this year and the focal point of his presentation was that to win new business, you need to focus on solutions.
For example, did you know that 64% of small businesses in the U.S. with more than 100 employees do not [...]
One thing you have to realize, says Book Coach Lee Pound, is that the first draft of your book will be horrible. So get over it and write it anyway. That’s why there are professional editors and proofreaders in the world … to help you transform that terrible first attempt into something worth reading.
Now, of [...]
Lee Pound opened Market Your Way to Wealth this year with a very interesting presentation. He talked about the Mehrabian Myth … a study that most people mis-quote to support the idea that actions are more important that words … and how all writing, whether fiction or nonfiction, uses the same basic principles.
Lee talked about [...]
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A new video related to the month's theme is posted each Monday.
