In what format should you deliver your opt-in bonus? Here are the most common options.
Delivery via Download
Delivering your opt-in bonus via download gives your new subscriber instant gratification. Many people even prefer to receive information products this way.
PDF Document
You write a report, ebook or white paper, lay it out nicely and transform it into a [...]
Ah! Here is the big question. The problem is, I can’t give you a definitive answer. For the answer to “What Should You Use for an Opt-In Bonus?” lies in the answers to other questions:
What will be most attractive to your ideal prospects? Will your ideal prospects be more likely to give you their email [...]
If someone came up to you on the street and said, “Hey, can I have your name and email address?” …. Would you give it to them?
What if they said they would send you an email newsletter once a month in return?
Still not interested?
Neither are the vast majority of your website visitors.
So, the reason you [...]
The simple answer is it is a gift you give someone in exchange for them opting into your list. And, if you think of it in those simple terms, you’ll do O.K.
But I believe an opt-in bonus is so much more.
It is a promise to provide value in exchange for value. Your website visitor gives [...]
You’ve probably heard this phrase before: “The money is in the list.” What they are talking about is a list of prospects and customers that you can send marketing messages to and get a response that earns you money.
Because of the CAN-SPAM law, your email marketing list needs to be “opt-in.” In other words, the [...]
The fourth deadly mistake of home page design is not having a compelling opt-in incentive. Think of it this way: Your home page and opt-in box are the hook. Is there a nice juicy worm sitting on the hook?
Although I don’t fish myself, I do know that it takes the right lure … the right [...]
The third deadly mistake of home page design is not collecting visitor information. For most author, writer, speaker and coach websites, one of the main purposes is to grow their list. To do this, you have to invite visitors to your website to continue the conversation.
You do this with an opt-in form.
But you can use [...]
There are several types of website you can have, and as your business becomes more robust, you’ll probably have some of each of them:
The Squeeze Page
The Sales Page
The Branding Website
The Feeder Site
In today’s post, I’m going to talk about the first two types of website, which are really just specific types of minisites.
What is a [...]
It has been said that if you don’t have a list, then you don’t have a business. So, how do you collect prospect’s names and market to them through your website?
You have an opt-in box that collects their names and email addresses and loads them into an autoresponder.
In this post, I’m going to concentrate on [...]
Joint ventures (JV) are by far one of the best ways for you to grow your list. Basically, you partner with another business that has a list of people who might be interested in what you have to offer. Even better, the members of your list might be interested in what your JV partner has [...]
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A new video related to the month's theme is posted each Monday.
