There are four things you will need to build your list:
1. A purpose for your list.
2. An autoresponder system.
3. An opt-in form.
4. A focused web page for collecting opt-ins.
And you will need them in that order. So let me go over them one by one.
A Purpose
Yes, of course you’re going to have a personal or [...]
“We see our customers as invited guests to a party, and we are the hosts.”
- Jeff Bezos
If subscribers are guests at a party, how do you invite them and get them to accept the invitation?
First, why do people go to a party?
For something to do.
To be entertained.
To enjoy the company of friends or family.
To network.
How [...]
As I mentioned in my last post, virtual packaging for your opt-in bonus can make a bid difference in your opt-in rate.
We all know the phrase, “Don’t judge a book by its cover.” But we all also know that people do it anyway. Well, the same is true of your virtual products and your opt-in [...]
Once someone visits your website, you need to draw their attention to your opt-in bonus so that the visitor will give you their name and email address to get their hands on it.
Now, if the website he or she is visiting is a squeeze page, this is easy to do. Because that’s pretty much all [...]
Remember your first kiss … or the first kiss of your current squeeze? Remember how it filled you with delight … and the desire for more? That’s what your opt-in bonus needs to do.
Your ideal opt-in bonus needs to walk a fine line between providing enough value to win over your new subscribers, while leaving [...]
Just because you haven’t come up with an ideal opt-in bonus, doesn’t mean you need to put off building your list right now. You can put up a “good for now” opt in bonus and start building your list right away. Here are some ideas for creating a quick and “dirty” opt-in bonus so you [...]
Following up with your prospects and subscribers is crucial to the longevity of your business. By following up, you keep you and your business top of mind. But, you can also help them learn from you.
Here are some suggestions for creating a follow-up autoresponder sequence that takes place after your subscriber confirms their subscription in [...]
There are two basic ways you can deliver your opt-in bonus: via download or the mail. The most commonly use method is via download and there are several ways you can do this.
Through Your Shopping Cart
Many shopping carts allow you to set up a free download. Basically you set up your opt-in bonus as you [...]
If your opt-in bonus is all value and no promotion of your business, it is not serving you well. On the other hand, if it does not provide value to your new subscriber and does nothing but promote your business, it also doesn’t server your business well … because it pisses off your new subscriber [...]
If your opt-in bonus is going to do the most for your business, it needs to occupy what I like to call the “sweet spot” between you and your ideal prospect. Think of it this way:
Your prospect is going through life missing something. That something is what you can help them with. Your opt-in bonus [...]
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A new video related to the month's theme is posted each Monday.
