The fourth deadly mistake of home page design is not having a compelling opt-in incentive. Think of it this way: Your home page and opt-in box are the hook. Is there a nice juicy worm sitting on the hook?
Although I don’t fish myself, I do know that it takes the right lure … the right [...]
The third deadly mistake of home page design is not collecting visitor information. For most author, writer, speaker and coach websites, one of the main purposes is to grow their list. To do this, you have to invite visitors to your website to continue the conversation.
You do this with an opt-in form.
But you can use [...]
There are several types of website you can have, and as your business becomes more robust, you’ll probably have some of each of them:
The Squeeze Page
The Sales Page
The Branding Website
The Feeder Site
In today’s post, I’m going to talk about the first two types of website, which are really just specific types of minisites.
What is a [...]
It has been said that if you don’t have a list, then you don’t have a business. So, how do you collect prospect’s names and market to them through your website?
You have an opt-in box that collects their names and email addresses and loads them into an autoresponder.
In this post, I’m going to concentrate on [...]
Joint ventures (JV) are by far one of the best ways for you to grow your list. Basically, you partner with another business that has a list of people who might be interested in what you have to offer. Even better, the members of your list might be interested in what your JV partner has [...]
Here’s a tactic that can really grow your list quickly … if you do it the right way. Here are some tips and things to keep in mind if you choose to use this technique to build your list.
What is a giveaway event?
Some internet marketers hold giveaway events that are nothing more than list-building marathons. [...]
Write great articles, post them on articles directories, and visitors will come to your website just to get more and to opt-in to you list. This is not a “build your list fast” technique, but it is a powerful one in the long run. I’ve used it to build highly targeted lists for some of [...]
If you are going to be successful in marketing your business online, you will need to build an list of potential customers who opt-in to receive your marketing messages. But how do you do this?
This is the larger topic I will be covering this month at Women’s Business Gallery. But first, I thought I’d start [...]
Wrong! Testing is always smart. Even with small lists, testing an A version against a B version can give you good information. “A/B testing works as a perfect canary in a coal mine,” Pat Peterson, VP-technology, IronPort Systems, told BtoB magazine, adding that you can test with even one or two dozen addresses and get [...]
If you have an offline business, you should include your e-zine subscription address on anything that includes your website address: business cards, letterhead, brochures, flyers, vehicle magnets — wherever you post your website address.
If you’ve got an online store to supplement your offline business, you should have an e-zine signup form prominently posted throughout your [...]
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A new video related to the month's theme is posted each Monday.
