The quality of your information product will determine, to a great extent, the results you will get once it starts selling. When you develop a high quality information product there will be fewer returns and more glowing testimonials.
So how do you create a quality information product?
Think of the End Result
What will your information product help [...]
The beauty of selling information is that you can sell in in an amazing variety of ways:
Written – reports, handbooks, workbooks, books, checklists, white papers, etc.
Audio – interviews, guided visualizations, audio books, lectures, seminars, etc.
Video – workshops, DVDs, online video, screen capture tutorials, etc.
Software – tutorials, guidelines, edutainment, etc.
And you can deliver this information in [...]
NOTE: Last month I asked you what topics you’d like me to cover in 2010. One of the responses was “how to write or video an information product and sell it.” So, I’m dedicating this month’s content to answering that very question. But first, so that everyone’s on the same footing, I want to make [...]
One thing you have to realize, says Book Coach Lee Pound, is that the first draft of your book will be horrible. So get over it and write it anyway. That’s why there are professional editors and proofreaders in the world … to help you transform that terrible first attempt into something worth reading.
Now, of [...]
I would like to share something I got today with you. It was an email from a marketer I really respect, Marlon Sanders. It went something like this:
—
As crazy as it sounds, I can predict your future….
The date is December 31, 2009
He can predict what your life will be like on that date.
http://getyourprofits.com/z/1355/CD28685
—
I’ll admit I [...]
Why are informational products created?
That’s not a trick question. They are created to impart, share, pass on information.
But good information products do this quickly and easily for the product’s intended audience. So how do you create a good information product? What elements or qualities must your information product have to be considered of high quality?
Will your information product be a success?
That’s really the question you want answered before you start, isn’t it? There are several things you can do to make sure that the information product you will create is a success.
1. Decide what success for this product means to you.
How will you define success for this product? Will [...]
Some might advocate jumping into info-product creation, while others recommend planning everything out before you get started. While either method can work, I like taking the middle road. Here are some tips you can use to create info-products without quickly creating junk or smothering your product with over-preparation.
Tip #1
Consider first, your long-term strategy. How will [...]
You want your information product to be successful, right? Of course you do! Then, before you do anything else, get clear on what you want the end result of your product to be.
When you really get down to it, the purpose of all informational products is to make the purchasers of the product:
feel better,
look better,
make [...]
Welcome to September! This is the month that many of us are dealing with “back to school” tasks, so I thought it would be the perfect month to discuss information products and how you can use them in your business.
Information Marketing is not new — just the ease with which you can get into the [...]
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A new video related to the month's theme is posted each Monday.
