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One thing you have to realize, says Book Coach Lee Pound, is that the first draft of your book will be horrible. So get over it and write it anyway. That’s why there are professional editors and proofreaders in the world … to help you transform that terrible first attempt into something worth reading.

Now, of course, there are ways to make that first draft less horrible. Here are some tips I gleaned from Lee’s presentation at Market Your Way to Wealth 2009.

A Simple Four-step Process

• Choose your topic – what are you going to write about?
• Narrow your topic – focus in on what aspect of that topic your book will cover.
• Outline your book – create a roadmap for your final book so you won’t get lost along the journey.
• Write your book – put your cheeks in the seat and let your fingers fly!

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I would like to share something I got today with you. It was an email from a marketer I really respect, Marlon Sanders. It went something like this:

—

As crazy as it sounds, I can predict your future….

The date is December 31, 2009

He can predict what your life will be like on that date.

http://getyourprofits.com/z/1355/CD28685

—

I’ll admit I was skeptical. So I went to the website and read the free report. And then I grinned. Marlon may not have a crystal ball or psychic powers to peer into your future, but he is very insightful. I highly recommend you go check out this report and read it for yourself. It may just change the way you’re looking at 2009.

http://getyourprofits.com/z/1355/CD28685

Why are informational products created?

That’s not a trick question. They are created to impart, share, pass on information.

But good information products do this quickly and easily for the product’s intended audience. So how do you create a good information product? What elements or qualities must your information product have to be considered of high quality?
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Will your information product be a success?

That’s really the question you want answered before you start, isn’t it? There are several things you can do to make sure that the information product you will create is a success.

1. Decide what success for this product means to you.
How will you define success for this product? Will it make your X dollars? Will it generate X leads? Will it gain X visibility? What benefit are you looking for as a result of this product’s creation. If you are not clear on this before you start, how will you measure your success? For example, if you think making X dollars is you success factor, but you end up measuring leads generated … you may think your product was a failure. But you won’t know!
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Some might advocate jumping into info-product creation, while others recommend planning everything out before you get started. While either method can work, I like taking the middle road. Here are some tips you can use to create info-products without quickly creating junk or smothering your product with over-preparation.

Tip #1
Consider first, your long-term strategy. How will this info-product help you build your business? How will it fit within your marketing funnel? What role will it play? This will help you decide what form it should take and how comprehensive it should be.

Tip #2
Once you’ve determine the format for your info-product, create a clear production timeline — and do your best not break from it. This will allow you to have a rough idea of when you will complete the product. This, in turn, helps you plan for promotions — you’ll know when you can begin creating a buzz for your new product before you even begin to sell it.

Tip #3
Use as universal a format as you can for your product. For example, if you are creating an e-book, publish it in PDF format. Some ebooks are in executable files, but these are not only notorious for being bugged, not opening, or even crashing computers, but will not be accessible to those on Mac computers.

Tip #4
Once you are ready to sell your product, use a professional sales-page. If you cannot do this on your own, you should want to consider hiring someone to do the job for you. Simply having a clean, professional sale-spage with good copy can do wonders for your credibility.

Tip#5
Find joint venture partners to help you launch your product. If you can find someone who will send your promotion out to his or her list completely free of charge, then you can actually avoid paying for advertisement altogether. But be sure to make this a win-win situation — meaning your JV partner gets something out of sending off the promotion.