Article marketing is a powerful way to bring traffic to your website. And increased traffic means more opportunities to sell your information products.
Here are two strategies for using article marketing to sell more of your information products.
Direct Method
Write articles about the topic covered in your information product. Repackage the content into smaller, less complete chunks. [...]
Using joint ventures to grow your business and sell more products is probably one of the best strategies available. At its most basic form a joint venture is where two businesses come together to promote something where both gain something in return.
Typical joint ventures used to help entrepreneurs grow their list and sell more products [...]
Viral marketing can be a tricky and confusing topic … and it is very easy to get wrong. The objective of viral marketing is to get other (preferably lots and lots of others) to pass on your marketing message to their friends and colleagues, who, in turn, pass it on to their friends and colleagues [...]
A little while ago my husband insisted that I go into Fry’s Electronics with him so that I could taste some special fudge they were selling there for the holidays. Basically, a fudge company had a table set up and were giving free tastes of their various flavors of fudge so you could decide which [...]
I’ve talked about branding before on this blog, so I won’t go into what it is here. If you need to refer back to previous posts, I’ve included links back to these articles at the bottom of this post.
When embarking on the marketing quest for your information products, you need to decide a few of [...]
You’ve created your information product, so now you need to sell it. So, how does that happen?
Digital Download Products
The simplest method is to create a download page that the customer is sent to once he or she has paid. However, without download protection in place, some people will be able to find that page and [...]
Like any other major endeavor, there are myths that plague information product creation. They haunt the minds of beginners, slowing down their progress … sometimes even stopping them from moving forward all together.
One of them is the myth that a lower price will lead to higher sales. I busted that myth is in Wednesday’s post, [...]
Ah, here’s the part that throws so many entrepreneurs and small business owners off … myself included. How do you put a price on the product you just created?
One rule of thumb: the more specialized your product is (the fewer potential customers you’ll have for it) the higher the price can be.
This is why so [...]
Not everyone likes to get their information from the written word. Many prefer to listen to audio or watch video to learn new things. Therefore, audio, video and multimedia information products need to be a part of your product offerings.
Here are some tips to get you started in creating an audio or video information product:
Step [...]
The blank page … it stares at you, mocks you, even shames you. Are you really good enough to be writing this information product?
Of course you are! You have information that others don’t have …
You are more advanced in your learning than some people
You have a different way of looking at the information than some [...]
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A new video related to the month's theme is posted each Monday.
