Article Marketing and Your Ezine

If your article marketing is successfully driving traffic to your website, your opt-in list should be growing, too. Statistically speaking, at least 2% to 10% of your website visitors should be taking you up on your opt-in offer.
Once they are on your list, they should be receiving emails from you at least once a month. [...]

Written on August 20, 2010 | Posted in article marketing, featured, follow up, relationship marketing | Leave a comment

Keeping In Touch Is Crucial for Service Professionals

“Success comes from taking the initiative and following up.”
~ Anthony Robbins
Although a retailer can get by without following up after a contact or sale, a service professional really can’t. Remember, it is far less expensive to keep a client and get repeat business than it is to find a new one. Also, your best source [...]

Written on June 15, 2009 | Posted in follow up, products vs. services | Leave a comment