Your Business’ Audio Signature

One of the definitions of “signature” is “a distinctive mark, characteristic, or sound indicating identity.”
Did you notice that sound was one of the options?
Now I’ve written about this concept before, but it bares repeating … using audio cues that identify your business or your brand can be a very powerful technique.
Why do you think that [...]

Marketing Your Info Product 1 – Creating a Brand

I’ve talked about branding before on this blog, so I won’t go into what it is here. If you need to refer back to previous posts, I’ve included links back to these articles at the bottom of this post.
When embarking on the marketing quest for your information products, you need to decide a few of [...]

Jill Lublin’s Simple Formula for Radio Interview Success

One of the most powerful and useful pieces of advice I got while attending April’s Market Your Way to Wealth event was Jill Lublin’s simple formula for creating a winning radio interview script.
Basically, you take your basic message and boil it down to fit this formula:
The problem today is … (what problem you help solve).
I’d [...]

What Makes You So Special?

One of my favorite presenters at Market Your Way to Wealth this year as Lisa Cherney who talked about zeroing in on your “juicy” benefits and highlighting our “juicy” benefits.
Basically, if you identify who your ideal clients are — the clients you absolutely love working with — and then identify all those wonderful, unique benefits [...]

Let Them Experience Your Brand

When you stay at a Double Tree hotel, you get fresh baked chocolate chip cookies.
When you go to a Disney theme park, you are treated to clean facilities and clean cut, personable staff.
When you shop at Nordstrom’s you expect superior customer service.
These are all examples of intangible branding. They are examples of a brand expressing [...]

Let Them Hear Your Brand

Last week, I talked about how you could use visual cues to communicate your brand. This week, I’ll talk about how you can use audio cues. And, because I’m talking about audio, I thought I would do this week’s post in audio, as well.
You can hear this week’s post in two ways: via streaming audio [...]

Let Them See Your Brand

When you see these symbols, what comes to mind?

Did you get them right? Most likely you did, because the companies behind those symbols did an excellent job of branding using visual cues. Other visual cues include color combinations (like Windows) and font use (like T-Mobile).
When creating your brand, you’ll want to incorporate some visual cues [...]

What Is Branding and Why Should You Care?

Branding in business is much like branding in cattle raising. A brand identifies you, your product or service and makes it stand out from the competition. It can be a name, like “Kleenex”, a term, like “roller blades”, a sign or symbol, like Target’s bull’s eye, or any combination of these.
Big companies spend a lot [...]

Are You An Expert At What You Do?

by Jennifer Tribe, Juiced Consulting
One of the most common refrains I hear from people is, “I can’t create information products…I’m not an expert!”
Yet what is expertise?
Many organizations have tried to pin down the exact criteria that make an expert. They talk about university degrees earned and awards won and how much you’re quoted in the [...]

Branded! How To Build Brand Identity

You’ve heard the saying, “Image is everything.” It’s not only true, it’s also a commanly-used slogan in advertising. Businesses like McDonalds (”I’m lovin’ it”) and AllState Insurance (”You’re in good hands”) use slogans, or tag lines, to help build brand identity. It’s part of a bigger-picture marketing strategy and it’s important that businesses, no matter [...]