Do you have a book marketing plan?

I sincerely hop all the tips and techniques I discussed this month will help you market your book. Now all you need to do is decide which one or ones you want to focus on and lay out you book marketing plan.
Much like a business plan, a book marketing plan has core components you’ll need [...]

Using Chapters as Bait

If there is one thing I know about human nature, it is that we all like free stuff. But receiving something for free can invoke a sense of reciprocity in us … so it may end up not being free at all.
You can use this human quirk as a way to sell more books.
How? Give [...]

Talk About Your Book to Promote It

You’ve written a book, so I’m going to assume that you know your topic well enough to talk about it. Here are some book marketing techniques that use your voice to promote your book.
Radio Interviews
Pitch your topic to both traditional and Internet radio shows. Focus on programs that will reach your target market, where you [...]

Three Ways to Use Audio to Sell Your Book

I know what you might be thinking … books are for readers, not listeners. However, integrating audio into your marketing (and product) mix can help you sell more books and services. Here are three ideas:
Teleseminars
Sean Mise, and ezinearticles.com expert, has this to say about using teleseminars to promote your books:
Create a teleseminar around topics that [...]

Leverage Your Writing Talent to Market Your Book

You’ve written a book, so I figure you can write … at least well enough to make use of these two book marketing techniques.
Blogging
Search engines love blogs because of the continuous fresh content that gets posted to them. You can use this to your advantage by having a blog that is related to your topic [...]

Make Your Book Launch Party Unique

Some Ideas for a Creative Book Launch Party
Throwing a book launch party is a great way to start off a book promotion campaign. It helps you spread the word, helps foster your “celebrity” standing, and it can provide a great press hook so you get mentioned in the media.
Here are some ideas you can use [...]

Promoting Your Book with Social Media

In this video, PJ Campbell, author of 101 Author Tips: Creating A Successful Book Campaign, shares her thoughts on using social media to promote a book. She also covers the “four p’s” of book marketing: Positioning, Publicity, Promotion and Passion.

If you would like a copy of Campbell’s book, you can find it on Amazon.com.
This book [...]

You Need a Plan to Market Your Book

Before you set off to promote your book, I recommend you at least jot down a plan for your campaign. This plan should include the following:
What is your mission?
Why did you write this book? What purpose does it serve for both your intended audience and your business.
What is your vision?
Your book should be a stepping [...]

Quick Tip for Marketing Your Fiction Book

Within every fiction story is a kernel of truth … no matter how profoundly fantastical it might be. Find your novel’s kernel of non-fiction truth and use it to create newsworthy content for the media.
Where is your novel set? If it is a real place, you can talk about the location.
Do your characters have professions [...]

Jill Lublin’s Simple Formula for Radio Interview Success

One of the most powerful and useful pieces of advice I got while attending April’s Market Your Way to Wealth event was Jill Lublin’s simple formula for creating a winning radio interview script.
Basically, you take your basic message and boil it down to fit this formula:
The problem today is … (what problem you help solve).
I’d [...]