A blog is an excellent way to promote your next book. Here are some ideas how:
Blog about the writing process.
You can talk about how you came up with your idea, the research you’ve conducted, even share some excerpts from your upcoming book. This can get your fan based engaged and works well for both fiction [...]
The blogging platform can be an incredible boon for speakers. Here are some reasons why:
A blog can showcase what you have to offer.
Do you have video clips of your presentations? Share them on your blog! This is an excellent way to showcase what you have to offer in action. Do you have video clips of [...]
Blogging is an excellent way to attract coaching clients.
Why? Let give you an idea:
Blogging can establish your expertise as a coach.
If you blog about the things that you help your clients with, then your blog can illustrate the benefits clients get by working with you. For example, if you are a marketing coach, you [...]
One way to re-purpose your content is to use articles you write in both your article marketing and blogging efforts. There are several ways this can be done, each with their pros and cons. And, since clients are often asking me which method is the best, I thought I’d outline these methods and give you [...]
One question I often get is “Are there different rules for a blog home page?”
The short answer? No.
But here’s the long answer, just incase you want a more in depth answer.
The 5 Deadly Mistake of Home Page Design …
… and How They Apply to a Blog
Deadly Mistake #1: Not Being Clear on Your Website’s Purpose
No [...]
If blogging and article marketing were people, they would would be living the best love story every seen. These two marketing techniques were made for each other like peanut butter and chocolate, like Piglet and Pooh Bear, like Abercrombie and Fitch.
But, like Abbott and Costello, the pairing can come up a bomb if not done [...]
In order for your blog to be beneficial to your business, you need to keep it updated with fresh content. You want to do this at least weekly, but more often will bring your more traffic.
That, of course, raises the question, “What do I blog about?” Well, here are some suggestions that will help you [...]
O.K. O.K. By now you should know I’m really big on blogs. And maybe you even know the reason why. But just in case you’re not privy to that intel, I’m going to lay it all out on the virtual table for you. Here are the top six reasons why I believe all authors, speakers, [...]
If you’ve heard of blogging, then you’ve probably heard the term RSS or RSS feed, as well. The term is an acronym for “really simple syndication” and basically means that a “feed” — very similar to the news feeds that newspapers have used for years — is created out of blog content. (There are other [...]
In case you haven’t noticed, I’m a big advocate of using blogs for business. But, despite them being around for awhile, many entrepreneurs are still unsure of how to set one up and get it going.
To my more inexperienced clients, I often recommend getting a hosted blog just to learn the ropes. A hosted blog [...]