Believe it or not, your website isn’t about you. It’s about your target market and the benefits they gain from working with you.
So your copy needs to be focused on your target market and what they want … not on you and what you want.
I know, I know. It can be tricky sometimes to do [...]
If you want to be truly successful achieving your goals, you need to hold the right attitudes and exercise the right habits to keep you on track. There are a number of good traits that will help. Here are three that I believe are important.
Optimism
I’ve mentioned having a positive attitude in previous posts … when [...]
Denise Griffitts, Founder and CEO of Your Virtual Assistant and Your Office On The Web, a website design and development company, interviewed me yesterday on her Blog Talk Radio show. I had a blast and shared quite a few bits of useful advice. I thought you’d like to have a listen, too.
You might have heard the call yourself … the call to create some sort of stable income through the use of a continuity program or membership site. If you’ve been with me long enough, you know I’ve tried several times to get one going, but it never took off. So you can imagine how much [...]
Dr. Mike Woo Ming was one of the speakers at Market Your Way to Wealth this year and the focal point of his presentation was that to win new business, you need to focus on solutions.
For example, did you know that 64% of small businesses in the U.S. with more than 100 employees do not [...]
In this month’s issue of The ART of Business, I shared Donald Trump’s Rules of Success, as imparted by Kristi Frank at Adam Urbanski’s Info Profit Success event in April. Now, I ‘d like to share with you some lessons that Kristi learned from being on the first season of The Apprentice.
Be a Brand
There are [...]
Here I am with MaryPat Kavanaugh,
the Queen of Connections
My notes from the second day of Adam Urbanski’s Info Profit Success event is riddled with little golden nuggets. Let me see if I can make sense of them for you.
Do not use “Submit”
When your autoresponder service generates an opt-in form for you, it will generally use [...]
Have you started your plan for 2009? I don’t know about you, but I plan to make 2009 mine! And, I believe, you should, too.
So how do you go about doing that? Well, I’ve pulled together some checklists and cheat sheets to help you do just that, and I’ll be posting them throughout this month.
Today, [...]
Wrong! Testing is always smart. Even with small lists, testing an A version against a B version can give you good information. “A/B testing works as a perfect canary in a coal mine,” Pat Peterson, VP-technology, IronPort Systems, told BtoB magazine, adding that you can test with even one or two dozen addresses and get [...]
Or Why In-Person Networking Is So Important
If you are a solo-preneur or small business owner, it may be very easy to get quite comfortable in your day-to-day routine. This leads to complacency, stagnancy and God knows what else. This is why it is so important to invest in yourself, your mind, your body and your [...]
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A new video related to the month's theme is posted each Monday.
