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Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, ads on products and services are played.

For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual mediums — TV and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.

It is then that the benefits of using music on websites were discovered. Before, music on the Internet was just available in downloadable formats, such as mp3. Through hosting downloadable music on their servers, companies were able to get quite a bit traffic to their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.
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