Recording decent audio for downloadable products has become very easy these days. There are numerous free and paid conference calling services, as well as voice over Internet services that can record telephone calls and provide you with an audio file you can edit and provide your customers.
I thought I’d end this month’s audio-themed posts with [...]
One of the definitions of “signature” is “a distinctive mark, characteristic, or sound indicating identity.”
Did you notice that sound was one of the options?
Now I’ve written about this concept before, but it bares repeating … using audio cues that identify your business or your brand can be a very powerful technique.
Why do you think that [...]
When you are a small business owner or entrepreneur, the only thing that is truly unique about your business is you. And although you can convey some of that uniqueness through words you write in blog, hearing those words in your voice can have a much greater impact.
Michael Kelly, media commentator, keynote speaker and seminar [...]
There are several ways you can use audio to promote your business. Some of them I’ve already covered in earlier posts this month, such as:
Podcasting
Teleseminars, and
Enhancements on Sales and Squeeze Pages
But as each of these strategies can be excellent tools for promoting your business, they won’t be that effective if they aren’t an integral part [...]
Did you know you can use short audio snippets to promote your products and services? In fact, adding snippets to your web pages can increase opt-ins and sales compared to text and image only pages.
Here are some suggestions for how you can do this.
Welcome & Intro Message
At the top of your home page, squeeze page [...]
How can audio drive traffic to your website? There are three primary ways:
1. Joint Venture Audio Programs
When you are the guest on someone else’s teleseminar, podcast or Internet radio show, you will gain access to the people on their list or within the sphere of their influence. Provide great content and you will entice many [...]
There are several ways you can use audio to grow your list. In fact, growing your list is a multi-step process and audio can help you at each step of the way. Here are just a few suggestions:
Let Them Know You Exist
Before someone can sign up for your subscriber list, they need to know that [...]
The right audio message on your sales and squeeze pages can triple your conversion rate (at least that’s what I’ve heard.) There are several ways you can use and implement audio on these pages, in this post I’ll discuss the most relevant.
Types of Audio
An Introduction
You can post a quick audio message that introduces visitors to [...]
Creating a downloadable audio product you can sell on your website is pretty easy. And now with several print-on-demand services available, transforming this audio recording into physical product is pretty easy, too. Here are the steps you’ll need to take to create one for your business.
1. Record your audio.
I’m going to assume at this point [...]
Teleseminars are versatile tools you can use for your business. In this post I’m going to share five ways you can use teleseminars to promote and grow your business.
1. Promote your products, services and events.
Take a piece of the content from your product, service or event and create a “pre-call” teleseminar. This type of [...]
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A new video related to the month's theme is posted each Monday.
